
Alchemy
Rebranding

Rebranding
From name to logo(s) to color to illustration style, once known as O’Donnell Learn, Alchemy got a complete refresh as they continue to be the leader in EdTech.



![[SHARE]-Alchemy_Brand_Book_R1-(1)-47.gif](https://images.squarespace-cdn.com/content/v1/53346fcbe4b08898135ba3d0/1694100343841-RFK8840Q03I8IM7N288A/%5BSHARE%5D-Alchemy_Brand_Book_R1-%281%29-47.gif)
![[SHARE] Alchemy_Brand_Book_R1 (1)-17.png](https://images.squarespace-cdn.com/content/v1/53346fcbe4b08898135ba3d0/1694106676288-R222TVBGN02N23BUHR86/%5BSHARE%5D+Alchemy_Brand_Book_R1+%281%29-17.png)
![[SHARE]-Alchemy_Brand_Book_R1-(1)-21.gif](https://images.squarespace-cdn.com/content/v1/53346fcbe4b08898135ba3d0/1694107100342-7XEFLMEA1OIPN58PG1PV/%5BSHARE%5D-Alchemy_Brand_Book_R1-%281%29-21.gif)


![[SHARE] Alchemy_Brand_Book_R1 (1)-31.png](https://images.squarespace-cdn.com/content/v1/53346fcbe4b08898135ba3d0/1694105105551-EFYYLXIBMS2MKGP790N7/%5BSHARE%5D+Alchemy_Brand_Book_R1+%281%29-31.png)

PRODUCT AND PARENT COMPANY LOGOS
To unify all brands togethers, a full logo suite was designed.
![[SHARE] Alchemy_Brand_Book_R1 (1)-51.png](https://images.squarespace-cdn.com/content/v1/53346fcbe4b08898135ba3d0/1694112279729-LNETGPJHP58398JA3US5/%5BSHARE%5D+Alchemy_Brand_Book_R1+%281%29-51.png)

![[SHARE] Alchemy_Brand_Book_R1 (1)-53.png](https://images.squarespace-cdn.com/content/v1/53346fcbe4b08898135ba3d0/1694112925039-Y1TLBBQK2AYQLIL1NSSC/%5BSHARE%5D+Alchemy_Brand_Book_R1+%281%29-53.png)
